Tarek Guesmi
Guesmi Lab

I build AI-powered systems that take over operations, sales, customer service and reporting — so your team stops doing the same work by hand every day.

AI × Automation × Software × Growth

Your business, running in the background.

Illustrative
  • AI customer agentAnswering enquiriesRUNNING
  • Lead follow-upQualifying and routingACTIVE
  • Quotation engineBuilding a proposalPROCESSING
  • CRM syncRecords in one placeCONNECTED
  • Daily reportingBrief sent this morningUPDATED
  1. Incoming lead
  2. AI qualification
  3. CRM
  4. Follow-up
  5. Sales team

An illustration of what a running system looks like — not live client data.

Your team shouldn’t be doing this.

  • Answering the same question again
  • Copying leads between systems
  • Preparing quotations by hand
  • Following up with customers
  • Building the same report every morning
  • Updating spreadsheets

If your team does it repeatedly, it can probably be a system.

What’s slowing your business down?

Pick one. I’ll show you the system.

Too many leads
InstagramWhatsAppWebsite
  1. Qualification
  2. CRM
  3. Automatic follow-up
  4. Sales team

Your team opens one sorted list instead of four inboxes.

Systems I build.

All systems
01

AI customer agent

Answers enquiries all day from your own data, and books what needs booking.

Enquiries arrive on WhatsApp and the website at every hour: prices, times, availability, complaints. An agent reads them, answers from your own sheets rather than from guesswork, books trials or appointments, logs every conversation, and escalates to you only when it cannot act. Nobody leaves because the reply came too late.

  1. Enquiry
  2. Understand
  3. Your data
  4. Answer or book
  5. Logged
02

Lead automation

Every lead captured, qualified and followed up — without anyone remembering to.

Leads arrive from Instagram, WhatsApp, the website and walk-ins, then sit in four different places. The system pulls them into one, asks the qualifying questions itself, writes the result to your CRM, and follows up on a schedule. Your sales team opens one list, already sorted.

  1. All channels
  2. Qualification
  3. CRM
  4. Follow-up
  5. Sales team
03

Quotation engine

An enquiry becomes a priced proposal without anyone opening a spreadsheet.

Quotations are where deals go slow: someone reads the enquiry, looks up prices, builds a document, and sends it — hours later, if they remember. The system extracts what was asked, applies your pricing rules, generates the proposal, and delivers it on WhatsApp or email while the customer is still interested.

  1. Enquiry
  2. Extract
  3. Pricing rules
  4. Proposal
  5. Delivered
04

Business reporting

The numbers arrive every morning instead of being assembled every month.

Reports built by hand are late, inconsistent, and expensive in hours nobody counts. The system reads your operational data on a schedule, computes what you actually watch, and sends a short daily brief — with a note when something moved enough to deserve attention.

  1. Operational data
  2. Scheduled read
  3. Analysis
  4. Daily brief
Studio

The other side of the work.

Systems decide how a business works. The studio decides how it looks. I keep both because a system that runs well and looks careless still reads as careless.

  • Retouching
  • Photography
  • Film
  • Brand identity
  • Campaign creative
  • Art direction
Studio fashion shoot — beforeStudio fashion shoot — afterBeforeAfter

Published here: retouching. The rest of the studio work is not online yet.

Studio

Selected work

All entries
005 · Web2026—06

ClubHub — A Sports Club Management Platform

The club logged everything by hand: paper subscriptions, roll-call attendance, and reports assembled at month end. I built a platform that manages subscriptions, records attendance by QR code, assigns staff tasks and generates reports — with a separate dashboard per club.

3Hours saved dailyShipped
007 · Automation2026—06

WhatsApp Agent for a Children's Sports Club

A full automated responder for parent enquiries: pricing, schedules, trial-class booking and complaints — with no human in the loop. The agent reads and writes to live sheets, and alerts the owner silently on failure rather than showing the customer a technical error.

Shipped

Tell me what’s broken.

Tell me what is slowing your business down. I’ll help you work out whether it should be automated, rebuilt, or left alone.

Start a project